Pepsi brought some magic (and terror) to the streets of London in 2014 with its AR enabled billboard. While waiting for a bus, unwitting people would be able to see flying saucers, tigers and asteroids approaching them through the advert. Proving that AR doesn’t just have to be contained on a wearable or smartphone.

With 7.5 million views, this video is one of YouTube’s most watched advertising campaigns.

A Gift for Athena helps Key Stage 2 (ages 7-11) children engage with the museum’s Parthenon gallery. It's a simple uncluttered experience, that nevertheless provides deep learning opportunities thanks to a focus on narrative and puzzle-solving.